2012, what a year. The Holidays are always a great time to look back, in the present, and into the future. I am so thankful for everything that's happened, so glad that the adventures occurred when they did and so excited about what is to come! For the people that I've met, for the conversations that we've had and the experiences that we've shared- I can only assure you, more good times ahead, hang tight :)
It hit me that this year I would be sending Holiday Cards from San Francisco if I wanted them to reach some pretty phenomenal people in time. This was a pleasant surprise to me as I've always imagined writing these cards in Waterloo. I racked my brain and within a short time, pulled off this personal project. It began with the search for Holiday Cards that really resonated with what I felt about this past year. Nothing seemed to say how I felt best, until I came across these...100 cards in Pantone colours. As someone who has always appreciated the lack of or full out presence of colours-nothing seemed to be more appropriate.
100 hand written cards, 100 Pantone colours, 100 awesome people in my life. I definitely feel that I got more enjoyment out of realizing this project then those receiving the individual cards. The photo shoot was done in Alamo Square, in front of the Painted Ladies. Awesome sunshine, crazy tourists taking photos of me taking photos of this, a win on all fronts.
It's been a year of travels, creative thinking, unexplainable content, infinite personal growth, unstoppable courage, and new equally profound discoveries. Things are pretty amazing to say the least. I learned how to be a better sister, a solid friend, an independent individual, and most importantly, how to truly care for others in ways I didn't think was possible.
Last year around this time, I don't think that I could have said the same. I was in a position where I was thinking and deciding about multiple layers, career paths, personal happiness, and growth. I left an industry and started a new one. I made some clear distinctions about what personal happiness meant to me and was concerned about what those implications would mean. This was a solo pursuit and at the time, seemed very scary. In between then and now, I decided to take total ownership, not some, but all. I met an incredible team, got a chance to work on outstanding projects and found opportunities loaded with potential. The volume of development pushed out over the past 12 months has been nothing short of sheer willpower. I discovered a city that I completely fell in love with, not because of what it looked like (well, partially) but because of its soul (quirks & all), San Francisco became a great outlet for inspiration.
It's been a year of travels, creative thinking, unexplainable content, infinite personal growth, unstoppable courage, and new equally profound discoveries. Things are pretty amazing to say the least. I learned how to be a better sister, a solid friend, an independent individual, and most importantly, how to truly care for others in ways I didn't think was possible.
Last year around this time, I don't think that I could have said the same. I was in a position where I was thinking and deciding about multiple layers, career paths, personal happiness, and growth. I left an industry and started a new one. I made some clear distinctions about what personal happiness meant to me and was concerned about what those implications would mean. This was a solo pursuit and at the time, seemed very scary. In between then and now, I decided to take total ownership, not some, but all. I met an incredible team, got a chance to work on outstanding projects and found opportunities loaded with potential. The volume of development pushed out over the past 12 months has been nothing short of sheer willpower. I discovered a city that I completely fell in love with, not because of what it looked like (well, partially) but because of its soul (quirks & all), San Francisco became a great outlet for inspiration.
I love the impressionist feel in the montage above, I pulled this off shooting with a 50MM F1.4 lens. The result, beautiful.
I lived a travelling life these past few months, interviewing the city for its beautiful sense of place and more importantly for its eclectic collection of people. I’d often find myself returning to a community of people who are doing great things-regardless of where I was geographically. The back and forth of travel was an iterative example of editing, both my thoughts and my belongings. As with most amazing discoveries, I learned that there wasn’t much required in the way of objects to live a very rich life. Opportunities and people are in abundance if you’re looking, there is never a short supply.
I lived a travelling life these past few months, interviewing the city for its beautiful sense of place and more importantly for its eclectic collection of people. I’d often find myself returning to a community of people who are doing great things-regardless of where I was geographically. The back and forth of travel was an iterative example of editing, both my thoughts and my belongings. As with most amazing discoveries, I learned that there wasn’t much required in the way of objects to live a very rich life. Opportunities and people are in abundance if you’re looking, there is never a short supply.
Why is this bird on the back of each photo? Because it reminds me of the Eames' and I love the Eames'.
I rediscovered a new facet and love for design; it was pretty nostalgic. The iterative ‘want’ to know ones craft really hit home- the ability to see and execute with micro and macro eyes is an art. Mies was right, the Devil is in the details, when things are seen this way, good just isn't enough & raising the wow just becomes addictive.
I rediscovered a new facet and love for design; it was pretty nostalgic. The iterative ‘want’ to know ones craft really hit home- the ability to see and execute with micro and macro eyes is an art. Mies was right, the Devil is in the details, when things are seen this way, good just isn't enough & raising the wow just becomes addictive.
Packaging is really when the project came together, there were so many ways to pull of an installation. Ordinary things made for really extraordinary ideas.
Thanks for being a part of this year's zeitgeist, for providing some great insight and for choosing to stick around :) Capturing the spirit of this year has been nothing short of near impossible because it has been a constant flow of energy. However, I hope this personal attempt gives you a sense of qualitative scale.
Thanks for being a part of this year's zeitgeist, for providing some great insight and for choosing to stick around :) Capturing the spirit of this year has been nothing short of near impossible because it has been a constant flow of energy. However, I hope this personal attempt gives you a sense of qualitative scale.
And...100 cards sent! I hope my message got to you safely :) Thanks for being a part of 2012. #ftw. Special thanks to the Googler that helped with this project in the making, your efforts are hardly forgotten.
New opportunities, infinite projects, and a curious eye are all catalysts for some of the creativity that's been experienced this past year. Creativity, like energy, is never lost only displaced in new and different ways.
Hello 2013 :)
New opportunities, infinite projects, and a curious eye are all catalysts for some of the creativity that's been experienced this past year. Creativity, like energy, is never lost only displaced in new and different ways.
Hello 2013 :)



























